http://www.brookgroup.com This Web Design podcast series covers a variety of topics related to designing effective Web sites. en-us © 2006 Brook Group, LTD Fri, 24 Mar 2006 15:15:24 EST Brook Group Technology http://projects.brookgroup.com/url/podcast/2006/brook_group_logo.gif No web site design, website design, web development, brook group, kara brook, kari white kari@brookgroup.com Kari Freudenberger Helpful hints from Web design professionals This series by Brook Group offers helpful hints to building better Web sites. It features articles and interviews from key staff members within Brook Group. http://www.brookgroup.com http://projects.brookgroup.com/url/podcast/2006/brook_group_logo.gif 164 49 Brook Group is a full-service Web development company near Washington, DC specializing in customer experience design and Web content management. Kari White Does usability equate to higher profits? Does usability affect the profitability of your Web site? Learn why money invested in usability yields a better return on investment. http://www.brookgroup.com/resources/design-and-usability/usability-roi.html Does usability equate to higher profits? Learn how Web usability relates to your return on investment. Technology Fri, 24 Mar 2006 16:41:55 EST http://projects.brookgroup.com/url/podcast/2006/usability.mp3 4:22 web site, usability, roi, brook group, kara brook, kari white, design, development Kari White Dot Gov Doesn't Have To Be Dot Dull. Government Web sites need to accomodate citizens, making information easy to find and agencies easy to contact. http://www.brookgroup.com/resources/design-and-usability/Designing-Government.html How can government Web sites maximize their efficiency? Learn the 5 key traits of good government sites. Technology Fri, 7 April 2006 16:41:55 EST http://projects.brookgroup.com/url/podcast/2006/government.mp3 2:40 web site, goverment, website, kara brook, kari white, design, development, brook group, federal Kari White The First Step to Successful Web Communication Every Web project should start with the Discovery process, where goals are determined and specifications clarified. http://www.brookgroup.com/Resources/Design-and-Usability/Discovery.html Discovery illuminates the role your Web site will play in your company and creates goals for which the project will aim. Fri, 14 April 2006 16:41:55 EST Technology http://projects.brookgroup.com/url/podcast/2006/discovery.mp3 5:18 web site, discovery, website, kara brook, kari white, design, development, brook group, project Kari White Design your Web site around your customer Your Web site needs to be more than just user-friendly. It should be customer-centric as well. http://www.brookgroup.com/Resources/Design-and-Usability/Customer-Experience-Design.html Learn the basics to creating customer-centric Web sites that will increase your sales. Fri, 21 April 2006 16:41:55 EST Technology http://projects.brookgroup.com/url/podcast/2006/customer.mp3 3:50 web site, customer, experience, design, development, website, kara brook, kari white, brook group, user experience Kari Freudenberger Managing Content with a CMS Using a CMS will make your Web operations more efficient and more cost-effective. http://www.brookgroup.com/Resources/Content-Management/Managing-Content.html Learn how a CMS can streamline your Web development process. Technology Fri, 16 June 2006 16:41:55 EST http://projects.brookgroup.com/url/podcast/2006/cms.mp3 6:33 content management, cms, design, development, website, kara brook, kari white, kari freudenberger, brook group Kari Freudenberger Revving Up an Acquisition Engine Turn your Web site into a Customer Acquisition Engine http://www.brookgroup.com/Resources/Web-Marketing/Acquisition-Engine.html Attract more customers with a Web site designed specifically for customer acquisition. Technology Tue, 20 June 2006 16:41:55 EST http://projects.brookgroup.com/url/podcast/2006/acquisition.mp3 4:22 customer acquisition, design, development, website, web site, kara brook, kari white, kari freudenberger, brook group Kari Freudenberger An Interview with Kara Brook Hear about Brook Group's innovative RAD Prototyping process. http://www.brookgroup.com/rad RAD Prototyping can reduce Web development costs by 25 percent. Fri, 23 June 2006 16:41:55 EST Technology http://projects.brookgroup.com/url/podcast/2006/rad.mp3 2:00 rad, prototyping, design, development, website, web site, kara brook, kari white, kari freudenberger, brook group Kari Freudenberger Being Funny Can Help Make the Sale Learn how humor on your Web site helps with customer acquisition. http://www.brookgroup.com/Resources/Content-Writing/humor.html Humor has 4 key benefits to Web writing. Technology Mon, 26 June 2006 16:41:55 EST http://projects.brookgroup.com/url/podcast/2006/humor.mp3 2:51 humor, writing, web, design, development, website, web site, kara brook, kari white, kari freudenberger, brook group Kari Freudenberger An Introduction Learn the basics and benefits to corporate blogging. http://www.brookgroup.com/Resources/Web-Marketing/Corporate-Blogging.html Find out the crucial secrets of corporate blogging, from the how tos to the what not to dos. Technology Wed, 5 July 2006 16:41:55 EST http://projects.brookgroup.com/url/podcast/2006/blogging.mp3 11:18 blogging, corporate, business, blog, communication, web, design, development, website, web site, kara brook, kari white, kari freudenberger, brook group Kari Freudenberger Improve Your Rankings These 5 tips will boost your search engine rankings in no time. http://www.brookgroup.com/Resources/Search-Engines/5Tips.html Learn the quickest, most reliable ways to improve your search engine placement without paying. Thu, 23 August 2006 16:41:55 EST http://projects.brookgroup.com/url/podcast/2006/seo.mp3 Technology 6:18 seo, search engine optimization, natural seo, web, design, development, website, web site, kara brook, kari white, kari freudenberger, brook group Kari Freudenberger Improve Your Rankings PDF of the 5 tips will boost your search engine rankings in no time. http://www.brookgroup.com/Resources/Search-Engines/5Tips.html Learn the quickest, most reliable ways to improve your search engine placement without paying with this PDF. Thu, 23 August 2006 16:41:55 EST Technology http://projects.brookgroup.com/url/podcast/2006/pdf/seo.pdf seo, search engine optimization, natural seo, web, design, development, website, web site, kara brook, kari white, kari freudenberger, brook group Kari Freudenberger And How Not to Make the Same Mistakes Learn from a Web marketing professional the 8 most common pitfalls of e-mail newsletters. http://www.brookgroup.com/Resources/Web-Marketing/newsletters.html This highly informative, mildly entertaining article can help you maximze your newsletter efforts. Fri, 8 September 2006 16:41:55 EST http://projects.brookgroup.com/url/podcast/2006/newsletters.mp3 Technology 4:41 newsletter, newsletters, online marketing, web marketing, internet marketing, web, design, development, website, web site, kara brook, kari white, kari freudenberger, brook group Kari Freudenberger Three Steps to Better SEO Learn 3 key strategies for choosing effective keywords to optimize for your site. http://www.brookgroup.com/Resources/Search-Engines/keywords.html This is a quick introduction to keyword selection. Fri, 3 November 2006 16:41:55 EST http://projects.brookgroup.com/url/podcast/2006/keywords.mp3 Technology 3:43 seo, search engine optimization, search engine marketing, natural seo, keyword, keywords, choosing keywords, online marketing, web marketing, internet marketing, web, design, development, website, web site, kara brook, kari white, kari freudenberger, brook group Kari Freudenberger Get More Visibility and More Traffic Find out the differences between writing news online and offline. http://www.brookgroup.com/Resources/Internet-Marketing/news-release.html Learn how to write for the search engines and your readers. Fri, 19 January 2007 16:41:55 EST http://projects.brookgroup.com/url/podcast/2007/news.mp3 Technology 9:26 online news, press release, news release, news, writing news, writing for the web, writing, online marketing, web marketing, internet marketing, web, design, development, website, web site, kara brook, kari white, kari freudenberger, brook group Kari Freudenberger Get your customers to take action. Find out why landing pages are vital to any marketing campaign. http://www.brookgroup.com/Resources/Internet-Marketing/landing-pages.html Customer acquisition relies on where you send your customer. Mon, 12 March 2007 16:41:55 EST http://projects.brookgroup.com/url/podcast/2007/landindpages.mp3 Technology 6:22 online marketing, web marketing, internet marketing, landing pages, web, design, development, website, web site, kara brook, kari white, kari freudenberger, brook group